‘Hello Boys’: How Wonderbra Survived the Bra Wars
Initially developed in Canada in the 1930s, lingerie manufacturer Canadelle first registered its Wonderbra name as a Trademark in the United States in 1955. In 1963 the Wonderbra brand introduced Canada’s first…
![Detail from an advert for Imperial union suits. From the collection of Dr Shaun Cole.]()
#UPMTC: The Big Sell, by Shaun Cole
This blog post details the presentation from Shaun Cole at the first Underpinnings Museum Twitter conference, entitled The Big Sell: Men’s Underwear Advertising in the Early 20th Century. In addressing men’s underwear advertising,…
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