'Buy Your Brassière To Harmonize With Your Lines' Advertisement By Model Brassière Co.

'Buy Your Brassière To Harmonize With Your Lines' Advertisement By Model Brassière Co., c. 1920s, USA The Underpinnings Museum

Date: c. 1920s

Origin: United States

Brand: Model Brassière Co.

 

Model Brassiere Company was a New York firm which operated from 1915 to the 1950s, selling reasonably priced brassières to fashionable young women. The copywriting of this advertisement is noteworthy for its focus on variety in body shapes and sizes.

 

From the collection of The Underpinnings Museum

Museum number: UM-2018-002

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