'Givvies' Bias Cut Cotton Boxers By Hanes

'Givvies' Bias Cut Cotton Boxers By Hanes, c. 1950s, USA. The Underpinnings Museum. Photography by Tigz Rice.

Date: c. 1950s

Origin: United States

Fabric: Cotton

Brand: Hanes

 

HanesBrands is the world’s largest manufacturer of basic apparel, famous for their underwear for women, men, and children, plus their t-shirts, sweatshirts, and activewear. Founded in 1901, Hanes has a long history of innovation, illustrated perfectly by these men’s boxer shorts from c.1950. An advert from 1949 (in LIFE magazine, 27 June) for Hanes GIVVIES stated:

‘You won’t get the “creeps” with the New Hanes GIVVIES. These shorts don’t ride up! They’re bias-cut! Yes, sir… you’re always “at ease” in Hanes GIVVIES Shorts (pronounced “give ease”). Cut diagonal to the weave of the cloth, they’ll stretch when you stoop or sit – give with your stride. The seat is seamless – and roomy.’

These blue striped cotton boxer shorts feature a bias-cut single piece seat panel, waistband with elasticated sides, and a flat triangular front panel with three press studs to fasten.

 

From the collection of Lorraine Smith

Museum number: LS-2019-001

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