Date: c. 1950s
Brand: Cover Girl Originals
Cover Girl Originals was a catalogue created by American photographer Sam Menning which sold “alluring lingerie,” “thrilling bikinis,” and “pin-up costumes.”. The designs within this mail order catalogue were intended as workwear for models and dancers, rather than as everyday underwear. The range of products include risqué cuts and styles such as G-strings, cupless bras and nipple tassels. The designs are modelled within the catalogue by numerous renowned pin ups, most notably including Bettie Page.
The catalogue is in used condition, having been used to place an order for G-string style #505, known as ‘Chic’ in the black and gold colourway. This garment is preserved in the museum’s archive and is awaiting documentation.
From the collection of The Underpinnings Museum