'Sweetheart' Bra & Knicker Set By Playful Promises

Sweetheart Bra & Knicker Set By Playful Promises, c. 2011, made in China, designed in the UK. The Underpinnings Museum. Photography by Tigz Rice

Date: c. 2011

Origin: Made in China, designed in the United Kingdom

Fabric: Polyester

Brand: Playful Promises


A bralet and brief set in fuchsia polyester satin, with heart shaped appliqué panels on the bralet’s cups and brief rear. Large satin bows embellish the centre fronts of both garments.

Playful Promises was founded in 2004 by Emma Parker. The independent brand is renowned for its unusually wide size range (encompassing over 85 different bra sizes), and for its commitment to diverse and inclusive imagery. The label focuses on directional and flirty designs, and regularly collaborates with influencers such as Gabi Fresh. In 2018 the label won the award for ‘Small Business Of The Year’ at the UK lingerie awards.


Kindly loaned by Playful Promises

Museum number: PP-2021-001


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