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  • 'Stand The Test Of Time' Advertisement By Maidenform, 1942, USA. The Underpinnings Museum

    ‘Stand The Test Of Time’ Advertisement By Maidenform

    'Stand The Test Of Time' Advertisement By Maidenform Date: 1942 Origin: United States Brand: Maidenform   This 1942 advertisement for Maidenform brassieres boasts that they “stand the test of time!” The advertisement…
  • 'I Dreamed I Had Spring Fever' Advertisement By Maidenform, c. 1956, Great Britain. The Underpinnings Museum

    ‘I Dreamed I Had Spring Fever’ Advertisement By Maidenform

    'I Dreamed I Had Spring Fever' Advertisement By Maidenform Date: c. 1956 Origin: Great Britain Brand: Maidenform   An advertisement for the 'Maidenette' line of bras. The model is shown reclining in…
  • Cotton Nursing Bra With Faggoting Stitch By Maidenform, c. 1934, USA. The Underpinnings Museum. Photography by Tigz Rice

    Cotton Nursing Bra By Maidenform

    Cotton Nursing Bra By Maidenform Date: c. 1934 Origin: United States Fabric: Cotton Brand: Maidenform   An everyday bra with specially adapted patterning and construction suited for nursing. The main body of…