Initially developed in Canada in the 1930s, lingerie manufacturer Canadelle first registered its Wonderbra name as a Trademark in the United States in 1955. In 1963 the Wonderbra brand introduced Canada’s first…February 14, 2019
This blog post details the presentation from Shaun Cole at the first Underpinnings Museum Twitter conference, entitled The Big Sell: Men’s Underwear Advertising in the Early 20th Century. In addressing men’s underwear advertising,…January 17, 2018
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