‘Hello Boys’: How Wonderbra Survived the Bra Wars
Initially developed in Canada in the 1930s, lingerie manufacturer Canadelle first registered its Wonderbra name as a Trademark in the United States in 1955. In…
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The Underpinnings Museum is now a member of AIM
Running an online museum has its own special rewards and challenges. Although we have lots of visitors, we don’t get to meet you all in…
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ART-CHERIE: Inspiration from online archives
Clothing and textile archives are fascinating places. Although, as a fashion historian, you might expect me to visit archives as part of my research, they’re…
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Behind the Scenes at an Underpinnings Museum Photoshoot
Running an online museum with people who live in three different European countries is exciting, but also means it’s very easy to forget how different…
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#UPMTC: Archives: A Brief Introduction, by Georgina Orgill
The final blog post in our series documenting the first Underpinnings Museum Twitter conference shares the presentation by Georgina Orgill, entitled Archives: A Brief Introduction.…
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#UPMTC: Hold On and Suck In, by Cassidy Percoco
This blog post details the Underpinnings Museum Twitter conference presentation from Cassidy Percoco, entitled Hold On and Suck In: 20th Century Views of the 19th…
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#UPMTC: Women and Corsets in Toronto, by Alanna McKnight
This blog post covers the Underpinnings Museum Twitter conference presentation from Alanna McKnight entitled Women and Corsets in Toronto, 1870-1914. This study argues that corsets…
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#UPMTC: The curious history of Radioactive Corsets, by Lucy Jane Santos
This blog post documents the Underpinnings Museum Twitter Conference presentation by Lucy Jane Santos, entitled The Curious History of Radioactive Corsets. This presentation will look…
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#UPMTC: The Big Sell, by Shaun Cole
This blog post details the presentation from Shaun Cole at the first Underpinnings Museum Twitter conference, entitled The Big Sell: Men’s Underwear Advertising in the Early…
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#UPMTC: Auschwitz and Underwear, by Lucy Adlington
This blog post – part of a series documenting the first Underpinnings Museum Twitter conference – details the presentation from Lucy Adlington, entitled Auschwitz and…