![Image shows a hand holding a box for a Wonderbra. The box is yellow and has a black and white photograph on the front of a model wearing the bra]()
‘Hello Boys’: How Wonderbra Survived the Bra Wars
Initially developed in Canada in the 1930s, lingerie manufacturer Canadelle first registered its Wonderbra name as a Trademark in the United States in 1955. In 1963 the Wonderbra brand introduced Canada’s first…
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The Underpinnings Museum is now a member of AIM
Running an online museum has its own special rewards and challenges. Although we have lots of visitors, we don’t get to meet you all in person and chat about what you liked…
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ART-CHERIE: Inspiration from online archives
Clothing and textile archives are fascinating places. Although, as a fashion historian, you might expect me to visit archives as part of my research, they’re also very useful places for designers to…
![Behind the scenes at day 2 of the Underpinnings Museum photoshoot in July 2018]()
Behind the Scenes at an Underpinnings Museum Photoshoot
Running an online museum with people who live in three different European countries is exciting, but also means it’s very easy to forget how different things can be when you’re chatting in…
![The Underpinnings Museum shot by Tigz Rice Studios 2017Sheer Cream Silk Stockings With Clocked Ankle By Rosaine Hosiery, c. 1920s, USA. The Underpinnings Museum. Photography by Tigz Rice]()
#UPMTC: Archives: A Brief Introduction, by Georgina Orgill
The final blog post in our series documenting the first Underpinnings Museum Twitter conference shares the presentation by Georgina Orgill, entitled Archives: A Brief Introduction. UAL Archives and Special Collections Centre is…
![Red midbust corset with flossing and gores, c.1860s From The Underpinning Museum collection Photography by Tigz Rice]()
#UPMTC: Hold On and Suck In, by Cassidy Percoco
This blog post details the Underpinnings Museum Twitter conference presentation from Cassidy Percoco, entitled Hold On and Suck In: 20th Century Views of the 19th Century Corset. Since the early twentieth century,…
!['Droit Devant Forme Nouvelle' Drab Coutil Corset With Flossing Embroidery, c, 1900-5, France. The Underpinnings Museum. Photography by Tigz Rice]()
#UPMTC: Women and Corsets in Toronto, by Alanna McKnight
This blog post covers the Underpinnings Museum Twitter conference presentation from Alanna McKnight entitled Women and Corsets in Toronto, 1870-1914. This study argues that corsets were a site of feminist agency, using…
![Pointed Tea Rose Brocade Coutil Girdle With Side Lacing, c. 1930s, France. The Underpinnings Museum. Photography by Tigz Rice]()
#UPMTC: The curious history of Radioactive Corsets, by Lucy Jane Santos
This blog post documents the Underpinnings Museum Twitter Conference presentation by Lucy Jane Santos, entitled The Curious History of Radioactive Corsets. This presentation will look at the surprising use of radioactive materials…
![Detail from an advert for Imperial union suits. From the collection of Dr Shaun Cole.]()
#UPMTC: The Big Sell, by Shaun Cole
This blog post details the presentation from Shaun Cole at the first Underpinnings Museum Twitter conference, entitled The Big Sell: Men’s Underwear Advertising in the Early 20th Century. In addressing men’s underwear advertising,…
!['High Line' CC41 Cotton Bra By Kestos, c. 1941, Great Britain. The Underpinnings Museum. Photography by Tigz Rice]()
#UPMTC: Auschwitz and Underwear, by Lucy Adlington
This blog post – part of a series documenting the first Underpinnings Museum Twitter conference – details the presentation from Lucy Adlington, entitled Auschwitz and Underwear: the humanising power of clothes. Underwear…
