![Perma-Lift 'Hickory' Brassiere Advert, 1942, USA. The Underpinnings Museum]()
Perma-Lift ‘Hickory’ Brassiere Advert
Perma-Lift 'Hickory' Brassiere Advert Date: March 15th 1942 Origin: United States Brand: Perma-Lift Many corset firms brought out their own brassiere lines in the 1930s. This was when Chicago’s A. Stein &…![Peter Pan 'Freedom Ring' Bra Advert, c. 1950s, USA. The Underpinnings Museum]()
Peter Pan ‘Freedom Ring’ Bra Advert
Peter Pan 'Freedom Ring' Bra Advert Date: c. 1950s Origin: United States Brand: Peter Pan Metal supports have been used in women’s undergarments ever since they replaced the use of whalebone in…![Exquisite Form 'Circloform Floating Action' Brassiere Advert, The Underpinnings Museum]()
Exquisite Form ‘Circloform Floating Action’ Brassiere Advert
Exquisite Form 'Circloform Floating Action' Brassiere Advert Date: November 1952 Brand: Exquisite Form, published in the Ladies' Home Journal Technical innovation was extremely popular in brassiere design after the Second World…![Hollywood Maxwell 'V-Ette' Whirlpool Stitch Bra Advert, c. 1935, USA, The Underpinnings Museum]()
Hollywood Maxwell ‘V-Ette’ Whirlpool Brassiere Advert
Hollywood Maxwell 'V-Ette' Whirlpool Brassiere Advert Date: 1935 Origin: United States Brand: Hollywood Maxwell Hollywood-Maxwell was the first in a line of Californian brassiere manufacturers which entered the American market from 1929.…![Satin bandeau bra with tripartate strapping by The Modishform, c. late 1910s The Underpinnings Museum shot by Tigz Rice Studios 2017]()
Satin Bandeau Bra With Tripartate Strapping By The Modishform
Satin Bandeau Bra With Tripartate Strapping By The Modishform Date: Late 1910s, early 1920s Origin: United States Fabric: Cotton sateen Brand: The Modishform A relatively simple bandeau bra, this piece would have been…![Pleated tulle and satin bust pads, c.1930s The Underpinnings Museum shot by Tigz Rice Studios 2017]()
Tulle And Satin Breast Pads
Tulle And Satin Breast Pads Date: c.1930s Origin: United States Fabric: Tulle and rayon satin Brand: Unknown The 1930s saw a change in fashionable bust silhouette, moving from a flattened shape to a more…![Sahlin 'Perfect Form' Combination Bust Improver & Corset, c. 1908 The Underpinnings Museum shot by Tigz Rice Studios 2017]()
Sahlin ‘Perfect Form’ Combination Bust Improver & Corset
Sahlin 'Perfect Form' Combination Bust Improver & Corset Date: c.1908 Origin: United States Fabric: Cotton coutil Brand: Sahlin At the turn of the 19th and 20th century, womenswear saw dramatic changes. The ideal…!['Circlet' wraparound bandeau bra by Nemo, c. 1919 The Underpinnings Museum shot by Tigz Rice Studios 2017]()
‘The Circlet’ Wraparound Bra By Nemo
'The Circlet' Wraparound Bra By Nemo Date: 1919 Origin: United States Fabric: Cotton bobbinet tulle and cotton twill Brand: Nemo A very early brassiere style with an extremely innovative design for the…![Longline 'Cinch-bra' Merry Widow By Warner, c. 1953 The Underpinnings Museum shot by Tigz Rice Studios 2017]()
Longline ‘Cinch-bra’ Merry Widow By Warner
Longline 'Cinch-bra' Merry Widow By Warner Date: c.1953 Origin: United States Fabric: Nylon and lace Brand: Warner In the late nineteenth century, New York physician Dr Lucien Warner gave up his…![Exquisite Form Advert 1953, The Underpinnings Museum]()
Exquisite Form ‘Circloform Floating Action’ Brassiere ‘Easter’ Advert
Exquisite Form 'Circloform Floating Action' Brassiere 'Easter' Advert Date: November 1953 Brand: Exquisite Form Technical innovation was extremely popular in brassiere design after the Second World War and patented or unusual…
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