![Image shows a hand holding a box for a Wonderbra. The box is yellow and has a black and white photograph on the front of a model wearing the bra]()
‘Hello Boys’: How Wonderbra Survived the Bra Wars
Initially developed in Canada in the 1930s, lingerie manufacturer Canadelle first registered its Wonderbra name as a Trademark in the United States in 1955. In 1963 the Wonderbra brand introduced Canada’s first…
![Behind the scenes at day 2 of the Underpinnings Museum photoshoot in July 2018]()
Behind the Scenes at an Underpinnings Museum Photoshoot
Running an online museum with people who live in three different European countries is exciting, but also means it’s very easy to forget how different things can be when you’re chatting in…
![1930s Kestos style bra, The Underpinnings Museum. Photography by Tigz Rice Studios]()
The Changing Fashion Of Breast Shape
The December issue of British Vogue has generated a lot of discussion in the last week for declaring that cleavage is over. Media outlets were jumping on this story right away, declaring that…
![1950s Peter Pan ‘Hidden Treasure’ strapless bra. Donated to London College of Fashion Archives by Lorraine Smith]()
Why I Got Involved In The Underpinnings Museum
I first met Karolina back in 2013, when I went to be fitted for a bespoke lingerie set that she was making for me. After we checked the fit and discussed fabric…
