Although the Sparklewren boutique sadly closed its doors in 2013, by February 2014 the brand was ready its next location: a building in Birmingham’s historic Jewellery quarter, which became affectionately known as ‘The Corset Paradise’.
The new location featured a dreamy showroom on the ground floor, complete with gilded panelling, antique furniture, chandeliers and exquisite custom gilded and velvet mannequins showcasing the exquisite creations. Upstairs housed a fully equipped workshop with dedicated stitching, embellishment and drafting spaces.
The location became known a destination location for corset aficionados worldwide: a place of networking, learning, and creating. The showroom space was regularly used as a photoshoot location. Fellow designers would collaborate on shoots, with some brands even using the location for lookbooks.
The move to the new space also underscored further refinement to the Sparklewren aesthetic, and a new dedication to the pursuit of couture. The larger physical space allowed for interns and assistants to join the workrooms.