Although the brand’s greatest successes were always extravagant bespoke creations, it also created a small number of ready-to-wear ranges. These small collections were intended to make Sparklewren products more accessible, and to provide a regular income that could be used to fund more extravagant passion projects.
The ready-to-wear ranges could be split into two distinct categories: sheer cinchers, and variations on the Bird’s Wing. Sheer corsetry was a major trend in the field throughout the mid-2010s, with strong nylon mesh lending a lingerie inspired twist to designs. The label regularly produced (relatively) minimalist off-the-rack cinchers using these sheer nylon meshes, occasionally finishing them with ‘Sparklewren’ flourishes of lace appliqué and scattered Swarovski crystals.
The ready-to-wear Bird’s Wing corsets were all pared down underbust styles, left plain or only sparsely embellished. These styles were made exclusively as single layers of either coutil or satin. The ranges included the ‘Phoenix’, a longline underbust with a dramatically scooped front, the ‘Little Bird’ shorter line underbust, and the ‘Goldcrest’ cincher.
Even these ‘simplified’ corsets required a huge amount of skill and time to stitch, making them challenging products to scale for a ready-to-wear market. Eventually Jenni decided to drop these ranges to focus on the thing that made Sparklewren such an exceptional brand: fantastical couture.