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  • Image shows a hand holding a box for a Wonderbra. The box is yellow and has a black and white photograph on the front of a model wearing the bra

    ‘Hello Boys’: How Wonderbra Survived the Bra Wars

    Initially developed in Canada in the 1930s, lingerie manufacturer Canadelle first registered its Wonderbra name as a Trademark in the United States in 1955. In 1963 the Wonderbra brand introduced Canada’s first…

    February 14, 2019
    Lorraine Topper

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